Social media is where a brand has to express itself every day, across multiple formats, with content that was not planned more than a week in advance. Most brands manage this either by posting inconsistently, by varying the visual language so much that individual posts are unrecognisable as coming from the same source, or by producing everything in a single template that looks exactly like everyone else using the same tool.
A social visual system solves a different problem than a brand identity. It gives your team the tools to produce content that looks like it belongs to your brand without requiring a designer to sign off on every post.
System design rather than post design
We design systems, not individual posts. The deliverable is a set of templates, a set of visual rules, and a defined content category structure that tells your team which template to use for which type of content. The system should make it possible for a non-designer to produce brand-consistent content using the template set we deliver.
Platform-specific considerations
Instagram, LinkedIn, and TikTok each have different content norms, audience expectations, and format requirements. We design systems with these differences built in rather than retrofitting a single template to multiple platforms. The brief we conduct at the start of the engagement clarifies which platforms matter and what the content priorities are for each.