We start with a structured brief session. You tell us what exists, what has failed, what the project needs to accomplish, and who needs to be convinced. We document everything in writing before any design work starts. The brief is not a formality; it is the foundation everything else is built on.
Before any design decisions are made, we establish the strategic direction. Positioning, visual references, typographic approach, and colour direction are defined and approved in writing. This stage typically reveals assumptions that would have caused expensive revisions later.
We work to the approved direction and present concepts in clearly defined stages. You review and consolidate feedback in a single round at each stage. The design develops with full transparency: no weeks of silence, no surprising direction changes, no last-minute pivots.
Final files are packaged and labelled for every format you will need. We provide a walkthrough of the delivery, explain what each file is for, and answer implementation questions. The handoff is a complete document, not a folder of unlabelled files.